About
Shanaya Whitaker, a student at the Art Institute of California, Los Angeles, worked at a major shoe company during the fall of 2010. During this time, she was approached by many clients who were often business women looking for a new "work pump". Moreover, the majority of these clients would often ask, "So what can I do about the pain?" Shanaya pondered about this for quite some time, as it seemed that there was a lack of education on alternatives that would alleviate high heel shoe pain. As an avid heel lover, Shanaya decided that women all over could benefit from a website that not only educated women, but allowed them to continue to walk in comfort, and of course in style.